Website Advertising, Marketing and Public Relations

Mac Millan Interactive Communications (MIC) offers marketing services which include online press release placement in Google/Yahoo news and multiple search engine advertising.

Search Engine Advertising System Overview

reach local diagram

Sample Search Engine Advertising Reports

Click here to view a full sample report

Mac Millan Interactive Communications (MIC) search engine advertising system places web ads for your organization on multiple search engines. Then our search engine optimization software analyzes, on a 24/7 basis, which search engines and search keywords are performing best for your advertising campaign. The the software continuously adjusts your ads to ensure the ads are performing at optimal levels.

You Control Your Ad Budget

You only pay for visitors who search for your product/service, look at your ad AND choose to enter your site – “pay-per-click”.
You set the monthly budget.

Our Comprehensive Multiple Search Engine Ad Platform

We offer unique online advertising solution powered by unique technology. The system places your ad on multiple search engines such as Google, Yahoo, MSN, Ask, AOL and Superpages. At the heart of the system is an automated software solution that digitally communicates with each of the search engines to continuously optimize your online advertising performance.

Click here to view our a system overview.

Our solution offers these exclusive benefits:

Placement of your ad on numerous search engines including Yahoo, Google, AOL, MSN, Ask and Superpages
A custom 800 number that tracks your phone call then forwards the call to your phone seamlessly
Ability to target your ads to users living in specific zip codes or larger metropolitan markets (i.e. San Francisco etc.)
Comprehensive lead tracking and reporting including phone calls, emails, website visits and "trackable web events" on all search engines
Continuous communication with all search engines via the Reach Local software system to ensure optimum ad
placement and performance
Reduction in "per click" advertising costs from continuously optimizing search engine performance
Increase in advertising exposure

Our advertising system tracks and reports the following information:

Site Visitors
Phone calls
E-mails
Online Form Submissions
E-commerce Transactions
Scheduled Appointments
Coupons Printed

Our solution allows you to not only track advertising clicks, but also the phone calls, web form submissions and emails that you receive from your online advertising campaign. Google, Yahoo and the other search engines do not allow you to track phone call or email contacts that result from your online advertising campaign.

The system continuously optimizes your online ad performance by communicating in "real time" with search engines. It would take a team of people working everyday to match the automated optimization performance of our solution.

The automated software communicates with the search engines automatically to:

Increase advertising exposure on the most successful keywords (which generates more clicks)
Remove poor performing keywords
Analyze cost per click performance and bids to ensure maximum ad exposure for the best price
Compare costs over multiple search engines and adjust advertising accordingly by performance.

You will know which customers are contacting you as a direct result of your advertising. Finally you can see your advertising dollars at work and track your results!